5 Reasons Why Your Business Needs Explainer Videos!
The explainer video has become a buzz term among the marketing community. Suddenly everyone wants an explainer video. Whether it’s for your business, a social cause or a project proposal animated explainer videos are a great way to tell your story and engage your audience. Here we’ll focus on the benefits these videos can have for your business.
Before we go any further let’s see what qualifies as an explainer video or video editing. An explainer video is basically a short video that converts any topic into a video format that’s fun and impressive. These videos are usually animated and of short duration. If you haven’t yet utilized this powerful format for your business, here are the top 5 reasons why your business needs it.
Explainer Videos Grab Attention:
In today’s fast-paced world attention is always lacking. People are distracted all the time and using a chunk of text, no matter how well written, or a still image, no matter how beautifully shot, alone are not enough to capture their attention. Video as a format is way more effective at grabbing attention and keeping it. Research suggests that a 2-minute explainer video can benefit your business much more than say a blog post or other written material. When presented with both text and video, 69% of users prefer watching the video according to Wyzol. Explainer videos are among the most preferred video types.
Videos Improve Conversions:
On average a website has 15 seconds to capture visitor attention before they click away. Having a video on your website means that visitors are likely to spend twice as long on the page. This offers two immediate benefits: Improving SEO ranking, and influencing buying decisions. Your potential customers are more likely to buy your product after they’ve seen your explainer video. Purchase intent was found to increase by 35% after being exposed to YouTube’s video ads even if the viewers skipped the ad. After watching an ad for at least 30 seconds, the purchase intent rose for 61% of the marketing campaigns.
Videos Are Sharable:
One of the main objectives of any marketing campaign is to let as many people as possible know about your business or your products. An explainer video once made can continue to spread the word for you because videos make for the most shareable content on social media. So if your video connects with one person they’ll share it with their friends who will share it with their friends so your video can continue to generate views if you’ve set it out into the world.
Explainer Videos Touch Emotions:
The key to getting your audience interested in your business is to connect with their emotions. Madmation helps you do just that. The animated characters in your video represent your target audience. When you show their problems and follow them up with your solutions, combined with the right background music and words, it can help trigger an emotional response in the audience. Moreover, memory researchers have found out that human beings tend to remember the things that they connect with emotionally. So your animated explainer video can make for a memorable experience.
Explainer Videos Help Tell Your Brand Story:
The coronavirus pandemic has changed the way consumers make their decisions. The modern consumer is more heart-centric and wants to know whether your brand values align with their personal values. An explainer video is your chance to connect with your audience by presenting your brand vision and story. Moreover, employees also seek to work for companies whose voice aligns with their values.